We all know that Bumble is currently the fastest growing dating app out there, but the story of Bumble is even more impressive when viewed in the right light. You can see how this app went from being something of a risk into a wonderful experiment in female empowerment. On Bumble women are always the ones to make the first move. That makes the app exactly what it is and it has helped founder Whitney Wolfe Herd create a fortune for herself. Others are trying to create their own app to copy it, but they have clearly lost the creativity that made it what it is.
Bumble has managed to make empowerment of women part of online dating with interesting results. You don’t see most of the issues often found in online dating on the Bumble platform. The dynamics tend to be equal and that creates much of what Bumble is. The more you dive into it the more you can see that this formula goes well beyond dating and that Wolfe has created something that can be used for social media and business as well. If people want to have something that lets them communicate in a more equal fashion they have certainly found it. When you decide to build an empire it’s important to try to find a way to do it where it becomes easy to understand once you’ve put everything in place.
Wolfe doesn’t need to do much to maintain her lead now that she has it. Bumble is now the most popular app among young daters and it’s the staple of the college crowd. The other dating apps are going to have a hard time slowing down her success and they won’t likely be able to find a way to create something that appeals in a similar way. The market has spoken and it has chosen Wolfe.Whitney Wolfe was already one of the most successful entrepreneurs before she decided she was going to go into this. Now, we can clearly see that she has the potential to be one of the most important CEOs out there. Nobody is going to deny that she’s had an incredible impact on dating. Women making the first move is an entirely new idea and it certainly has the ability to expand. The way that we form relationships will never be the same after this point from now on.