Eduardo Sirotsky Melzer is known as Duda to the people of Brazil who know him as one of the famous Sirotsky family who control the RBS Group. Duda Melzer has been a career journey that has taken him to some of the most impressive educational institutions and new media companies in North and South America over the course of the 21st century; Melzer has now become the President of the RBS group and is seeking to bring new media technology to the forefront of the operations of the Brazilian multimedia company.
Duda Melzer has never been content to sit back and use his family name as a way of improving his own life, but has instead looked to gain the best education and career experience available to him. After graduating from college in his home country of Brazil the horse racing enthusiast set out to complete his graduate studies at the world famous Harvard school of Business that led Duda to North America. In the U.S. Duda Melzer began to become interested in new media options, including his time spent in an executive role with the New York based Box Top Media.
The use of new media options is something Duda is exploring in his role as the leader of RBS as he looks to expand the educational platforms the multimedia company already works within; Melzer is looking to develop the Online delivery of educational courses for the people of the world under the Grupo RBS banner. The need for an increased use of new technologies follows an investment Duda Melzer has made in new technologies that sees him regularly attend conferences created by media giants, such as Google.