If restaurants could change how they started it’s likely that most of then=m would try to be a lot more like Sweetgreen. The high-end chain is backed by well-known investors like Daniel Boulud, Danny Meyer, Steve Case. The restaurant offers healthy, organic, fresh, and local food options and now has 40 stores.
According to Ru, Sweetgreen is more about just healthy food, but it is a brand that stands for something. Technology has played a big part in the success of Sweetgreen and 30% of all their transactions are done online or through a mobile app.
In order to stay grounded and close to their customers, Sweetgreen closes its corporate office five times every year so that they can work directly in the restaurants. They do not believe in huge corporate headquarters and the co-CEOs are staying bicoastal as they grow the company on a national scale.
Nathaniel Ru, Nicolas Jammet, and Jonathan Neman attended Georgetown University together and all three have parents who were first-generation immigrants. They also all started their own businesses. The trio decided to start their own restaurant chain when there were simply no options when it came to healthy eating in the Georgetown area. They decided to go for it and they knew that if they could survive the winter break then they would be ok. They did and they have proven that they are doing more than ok with 40 stores and growing. Sweetgreen has only since grown in popularity and they have big plans for expansion nationally. Sweetgreen has made its mark and continues to give people healthy food options. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
Nathaniel Ru and his Co-CEOs and Co-Founders started Sweetgreen in 2007 and they opened their first location in Georgetown. Ru is an investor, businessman, and entrepreneur and was born and raised in Pasadena, California. He graduated from Georgetown University’s McDonough School of Business. He obtained his BS in Finance and while he attended University he met with future co-workers Nicolas Jammet and Jonathan Neman. Ru has been recognized by many as a great innovator in business and food. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
In 2010, the trio launches Sweetlife, a music and food festival that has grown to become the largest on the East Coat., The festival attracts well-known performers, chefs, food trucks, farmers, and local purveyors. Every year he festival attracts thousands of festival goers and it is now the largest music event in Washington DC. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3