Doe Deere is the type of individual that makes heads turn, the moment that she enters the room. She is also the CEO of a very popular cosmetic company. Certainly, at first glance, you do not suspect that this individual is the founder of Lime Crime Cosmetics. Well, under all that pastel hair is a very serious business woman that achieved a record amount of success on her own terms. The Russian born cosmetic queen started out with a goal to prove that cosmetics were more than just a tool to cover up imperfections. Cosmetics were a way for an individual to express their creativity and individuality.
Doe Deere shares with people that she has a strong belief that makeup is all about the moment or the way that an individual might feel at that exact point in time. Certainly, this is the reason that she was driven to create her own Lime Crime cosmetic line that feature wild, bold, colorful, cruelty free cosmetics. The fact is that Doe Deere is an original person with a very original company. Today, the Unicorn Queen has an International following and the company is a hit on popular social media sites like Twitter. Her fans actively share all the news about the company’s latest lipsticks, nail polish, and eye shadows.
Most of her fans are fascinated by the name Lime Crime. It is certainly a name that reverberates with meaning and sticks in your mind. Was that her intention? Well, Doe Deere shares that the company was named after her favorite color. Of course, that color is Lime. In addition, her idea was to create such bold and fascinating colors that it would be simply illegal to wear them. Consequently, the name Lime Crime was born.
Doe Deere Avid Supporter
Doe Deere was one of the first women entrepreneurs to take her cosmetic business mainly online. Clearly, this was a good strategic move for the Lime Crime founder. Today, more women entrepreneurs have joined Doe Deere online, managing their own business venture. Doe Deere relates that she started out small and achieved her success on her own terms. Today, she is a proud supporter of women entrepreneurs that are creating their own business ventures. Deere enjoys championing the cause of women business owners and speaks frequently at various events that support women entrepreneurs around the country. For example, she’s spoken at PHAMExpo and Vegas Nay’s Stardust Tour.